Customer Support
Greystar is always looking for innovative ways to improve leasing performance at scale, and Realync’s Virtual Leasing and Video Tools have become a key part of that strategy. With unit- and property-level virtual tours, they’ve unlocked a simple way to increase effective rent, reduce vacancy days, and improve the bottom line across communities.
Virtual Tours That Don’t Just Look Good — They Deliver Results
+$1.3M
In Annual Rent Gains
Greystar properties using Realync generated $1.3 million more in effective rent compared to those without virtual tours.
5 Days
Faster to Lease
Communities with both unit- and property-level tours saw a 5-day reduction in the average number of days vacant.
"The virtual tour experience that Realync offers is amazing. It's super easy to build rapport with prospects even if they may not have the option to visit before leasing an apartment. It gives that prospect more trust when making their decision."
Luisa Smoot
Previous Property Manager
Less Vacancy Means More Revenue!
$37,895
In Vacancy Savings Per Property
That 5-day improvement translates to nearly $38K in annual savings per property (based on Greystar’saverage rent of $2,145/month).
“Realync is also a great tool when releasing apartments that are currently occupied. While photos help, a video can just go so much further."
Company Profile
By making it easier for renters to see exactly what they’re getting, Greystar is closing leases faster, keeping units full, and driving more revenue with less effort from onsite teams.
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