Customer Support
"Realync is easy to use and implement, and its data analytics help us measure success. The ability to see the impact of our videos through data gives us insights we can share throughout our organization, from the C-suite to entry-level positions."
Kadi Mancuso Rice
Vice President of Marketing and Sales
Setting the Scene
At JVM Realty, it’s not just about stunning properties — it’s about the people. Specializing in real estate investment and property management, JVM is known for delivering top-tier service and cultivating warm, welcoming communities across the Midwest.
With a strong focus on both people and property, the company consistently looks for tools that align with its values of trust, growth, and excellence. That mindset led the JVM team to Realync, which offered an innovative video and virtual leasing platform that could elevate prospect engagement, streamline operations, and provide around-the-clock touring options.
From personalized follow-up videos to virtual self-guided video tours, JVM has embraced Realync as a multifaceted solution to enhance the renter experience and empower their teams.
Company Profile
Industry: Multifamily Real Estate Investment and Property Management
Headquarters: Oak Brook, Illinois
Assets Under Management: $1.6 billion
Year Founded: 1975
The Challenge
At The Vue, one of JVM’s resort-style communities in Overland Park, Kansas, the team faced a common obstacle: engaging prospective renters. The property needed leasing momentum. However, it was clear that trying to capture people’s attention and spark excitement through traditional methods of communication just wasn’t cutting it.
It was a dual-sided dilemma. Scheduling conflicts and location limitations created barriers to offering in-person tours, but trying to cut through the noise of a crowded inbox often meant that leasing team emails were getting lost, overlooked, or ignored.
It’s a fact that following up with prospective renters is always a challenge — balancing personalization, timing, and property promotion in a single message is no easy feat. Yet, prospects simply weren’t responding.
Heather Sapp, Senior Regional Manager at JVM Realty, articulated the challenge like this: “We’re committed to illustrating our community’s welcoming and neighborly vibe to prospects who can’t tour in person or match our schedules, so we needed to find a way to show this online.”
So, whether it was dealing with prospects who couldn’t visit in person or struggling to connect in the follow-up phase, their onsite and corporate team both realized it was time to think outside the box.
They needed a way to create a more seamless, flexible experience. And Kadi Mancuso Rice, Vice President of Marketing and Sales for JVM Realty, knew exactly who to turn to for a solution.
The Solution
Enter Realync. Kadi had experience using Realync in a former role, so she recognized immediately the opportunity to create a more engaging and scalable solution using video content. And once they brought the solution onboard, the leasing team at The Vue helped them quickly see the value.
Leigh Lyman, a Leasing and Marketing Associate with JVM Realty, readily adopted the solution and began using personalized Realync videos in her follow-up emails to stand out from competitors, engage prospects at the right time, and close leases quickly.
“My prospects weren’t responding to my emails,” said Leigh. “So I had this idea of sending them follow-up emails with videos to give them a ‘sneak peek’ of their potential floorplans.”
Using Realync helped them re-engage unresponsive leads and made a lasting impression. Ninety-nine percent of renters say they want to see the exact unit they’ll rent. So while phone calls are still part of the appointment scheduling process, Realync’s video tools have given their onsite teams the ability to expand engagement by sending videos of their units, which spark excitement ahead of a prospect’s visit.
“It’s an innovative tactic that goes beyond the industry norm for engaging prospects, and I’m thrilled that we’re setting the standard in our market by leveraging Realync,” said Heather.
Simultaneously, JVM implemented Realync’s Virtual Self-Guided Tours. In doing so, National Leasing and Marketing Manager Bri Dinwiddie led a fast-paced, two-month initiative to capture, edit, and upload video content for all 23 of their properties, including The Vue, to give prospects the ability to explore communities at their convenience — day or night, before or after hours.
And with Realync’s Analytics Dashboard, JVM gained valuable insights into video performance, helping both corporate leaders and onsite teams better understand prospect behavior and refine their approach.
Heather adds, “Realync has shown us what we’ve been missing all along! With The Vue in need of immediate leasing momentum, the platform’s exceptional capacity to engage both potential and current residents has been truly remarkable.”
“Realync Virtual Self-Guided Tours have been instrumental in our success. We believe the video content can be used in all areas of business to achieve our goal of anticipating the customer’s needs."
- Kadi Mancuso Rice, Vice President of Marketing and Sales
The Outcome
At the property level, having a personalized video strategy proved highly effective — four leases were signed in a single week as a direct result of using Realync video in email communication.
“I’ve been thrilled with the responses I get from prospects when I send them Realync videos,” said Leigh. “Realync sends real-time notifications when prospects watch a video; it's fantastic and lets me know they’re genuinely interested!”
But the Realync impact extends beyond just one property. JVM now utilizes Realync videos portfolio-wide to engage prospects and residents throughout the entire lifecycle.
Within two months, The Vue alone had 167 unique video viewers, and across JVM’s entire portfolio, that view count was 4,254. These efforts not only drove leases but also empowered teams to showcase their communities creatively and independently.
“Our mission is to set the standard of excellence in multifamily real estate through the service we provide, the expertise we offer, and the values we live by,” said Kadi.
Realync has become an integral part of helping JVM live out its mission by empowering teams and elevating their approach to prospect and resident engagement.
Looking ahead, JVM views the Realync solution as a tool not only to help prospects tour “on demand,” but also to support residents and team members in various ways. Below are a few video ideas they plan to incorporate:
Meet your onsite team members.
How to pay rent conveniently.
Getting to the property.
How to use community technology.
Promoting upcoming resident and neighborhood events.
How to resolve minor maintenance issues independently.
Ready to empower your teams, boost engagement, and turn virtual tours into signed leases? See how Realync Virtual Leasing and Video Tools can help.
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Ready to empower your teams and turn virtual tours into signed leases?
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