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Making smart business decisions starts with reliable data. In multifamily, your competitive edge often comes down to how well you listen and respond to residents and prospects. Text/SMS survey delivery — the process of sending resident satisfaction and prospect feedback surveys through text message — helps multifamily property managers increase response rates, gather more accurate… Read More »
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Property leaders and marketers are constantly looking for fresh ways to energize leasing teams and generate authentic content. And one of the simplest and most impactful strategies for doing this is by running multifamily marketing contests. Contests aren’t just a way to make work-life fun. In reality, they are powerful tools for improving engagement, generating… Read More »
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It’s easy to feel stuck recycling the same apartment marketing ideas year after year. But with each new season comes a chance to switch things up, surprise residents, and show prospects why your community stands out. Seasonal apartment marketing isn’t just about filling a calendar — it’s about creating moments that highlight your community’s lifestyle,… Read More »
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Leasing agents are the heartbeat of every multifamily community. They welcome prospects, support residents, and shape the overall experience at your property. But renters expect more than a friendly face — they want quick responses, seamless online interactions, and meaningful connections. So what does it take to become a top leasing agent? The most successful… Read More »
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When I first started working in multifamily, I quickly learned that driving top of multifamily marketing funnel leads takes more than passing out flyers in the neighborhood or posting photos on social media. It’s really about sparking curiosity to make someone think, “I want to check this place out.” Over the years, I worked onsite… Read More »
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In multifamily marketing, a well-crafted call to action (CTA) — the specific action you want your audience to take next — can make all the difference. It’s the trigger in your content strategy that inspires clicks and, hopefully, further action. Unfortunately, many marketers make the mistake of placing all their focus on the content —… Read More »
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Behind every well-run multifamily community is a skilled and hardworking apartment maintenance team — yet these essential professionals often operate behind the scenes without the recognition they deserve. While leasing teams and office staff may receive the bulk of attention, maintenance teams are the ones responding to emergencies, solving problems on the fly, and ensuring… Read More »
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In real estate, the Net Promoter Score (NPS) has become a go-to metric for gauging the satisfaction of residents, tenants, and employees. It’s quick to administer, easy to understand, and widely recognized across industries. For many owner/operators and property managers, it seems like a reliable pulse check: “How likely are you to recommend this building,… Read More »
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AI in property management used to be considered a trend of the future, but it’s here — and here to stay. And with that, Chat GPT is leading the charge. Everywhere you turn, people are talking about ChatGPT. Love it or hate it, ChatGPT is a highly disruptive technology that will forever change how we… Read More »
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The leasing journey is not what it used to be, and in multifamily, digital marketing is the new key to meeting prospects where they are — online. But it’s a process that begins long before a prospect ever steps foot on your property or even reaches out to schedule a tour. With smartphones, social media,… Read More »
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The secret sauce that turns a prospect from potential to “SOLD!” is experience — how the apartment tour made them “feel” about your property, including how they were treated by the onsite team. While there are many factors to consider in the leasing sales process, if you allow subpar customer service to persist at your… Read More »
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Hiring reliable and competent apartment maintenance teams remains one of the most pressing challenges in the multifamily industry. As demand grows and qualified candidates become harder to find and keep, companies must rethink how they attract, support, and retain their maintenance teams. The solution isn’t just about filling roles — it’s about fostering innovation, investing… Read More »
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