Customer Support
Willow Bridge (formerly Lincoln Property Company), a leading multifamily property management company, faced growing demand for virtual leasing as prospects sought more flexible touring options. In this video, Irini Boeder, Vice President of Marketing, shares how she leveraged Realync to quickly transition to virtual leasing during the pandemic, ensuring the company could continue leasing apartments for prospects unable to visit in person.
Seeking an easy way to create videos and offer virtual tours, the team turned to Realync, which has grown beyond traditional virtual leasing. Today, they use the platform to produce professional, property-specific videos that engage prospects and clients, even when in-person meetings aren’t possible. By focusing on authentic content that resonates with their audience, they highlight the full capabilities of the platform while strengthening connections with potential renters.
Initially piloted at the K2 Apartments in Chicago, Realync videos contributed to 21% of all signed leases, generating nearly $115K in monthly rent.
As Irini explains, the platform has become essential to Willow Bridge’s leasing strategy, enabling both in-person and virtual tours, plus resident-requested maintenance how-to videos. Virtual leasing has now shifted from a nice-to-have to an expected standard.
Multifamily Solutions That Drive Performance
Realync Virtual Leasing
Realync Virtual Leasing & Video
Struggling to stand out in a crowded market? 99% of renters say they want to see the exact unit they’ll rent, wanting to see specific unit details and layout. However, leasing teams struggle to capture and convert leads because they lack the tools needed to offer the personalized, unit-level experiences they crave.
That’s why more multifamily marketers are choosing Realync, innovative video and virtual leasing solutions that make resident tours and communication a breeze!
Training
Training
Trusted by over 2,800 companies, Grace Hill provides the tools you need to confidently educate employees and reduce organizational risk.
Plus, our award-winning training content is comprehensive, and our Learning Management System (LMS) is easy to administer, so you can focus on what matters most — developing employees and satisfying residents!
Policies
Policies
Grace Hill has helped multifamily organizations customize, distribute, and maintain policies for more than 25 years. Empower your team with comprehensive, industry-specific policies accessed through PerformanceHQ, our new technology platform.
Mitigate risk by ensuring everyone understands your expectations and can easily access up-to-date policies at any time, on any device. Plus, new, advanced features increase employee engagement and policy compliance with less administrative time and effort.
Mystery Shopping
Mystery Shopping
As a property manager, you want to provide prospective residents with an exceptional and consistent experience, but even the best teams can miss blind spots that impact first impressions. Backed by more than 35 years of multifamily industry expertise, Grace Hill Mystery Shopping is your trusted guide to performance improvement. Our unbiased evaluations blend technology with assessment best practices to uncover the hidden moments that make or break a lease.
Surveys
Surveys
The link between satisfaction and renewals is undeniable, but gathering unbiased feedback from employees and residents can be challenging. KingsleySurveys has comprehensive survey tools that real estate organizations have trusted for 35 years.
We understand your organization’s challenges and can help you seamlessly capture the data you need to improve overall performance. Our survey solutions and robust reporting make it easy to analyze resident and employee sentiments, along with in-house experts who can help translate the results into actionable insights.
Reputation Management
Reputation Management
Today, your online property reputation has become just as important — and much longer lasting — than traditional “word-of-mouth” reviews. But, managing feedback scattered across the web is time-consuming, and generic solutions lack industry-specific features.
Grace Hill’s enhanced Online Reputation Management (ORM) solution offers a consolidated view of your reviews, listings, and social sites, along with key metrics to help you understand overall performance.
Credentials & CECs
Credentials & CECs (Visto)
Invest in your future with Visto. Whether you are just starting your career in property management or looking to advance your earning potential, Visto has the credentials and Continuing Education Credits (CECs) you need. In partnership with the National Apartment Association Education Institute (NAAEI), Grace Hill designed Visto to be the most convenient way to invest in your career development.
See How Similar Organizations Are Succeeding
Artistry
JVM Reality
