Stephanie Anderson, Senior Director of Communications and Social Media at Grace Hill

Apartment Marketing Ideas for Every Season

Stephanie Anderson — Thu, 23 Oct 2025 13:19:12 +0000

It’s easy to feel stuck recycling the same apartment marketing ideas year after year. But with each new season comes a chance to switch things up, surprise residents, and show prospects why your community stands out. Seasonal apartment marketing isn’t just about filling a calendar — it’s about creating moments that highlight your community’s lifestyle,… Read More »

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Driving Resident Engagement With Genuine Stories

Stephanie Anderson — Thu, 30 Jan 2025 16:02:19 +0000

In today’s hyper-connected world, authenticity is the currency of trust — and that’s earned through the voices of real people. User-generated content (UGC) is a cornerstone of compelling storytelling, offering a unique blend of relatability and impact. The importance of resident-driven narratives in fostering vibrant, connected communities cannot be overstated. From building trust to sparking… Read More »

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5 Key Takeaways for Property Managers From the FTC Ruling on Reviews

Stephanie Anderson — Fri, 01 Nov 2024 17:14:04 +0000

In today’s digital landscape, reviews hold significant power, shaping potential residents’ perceptions and influencing their decisions. As a property manager, staying informed about the latest regulations governing online reviews is crucial. The Federal Trade Commission (FTC) recently made headlines with its new ruling on reviews, aimed at ensuring transparency and authenticity. Here are five essential… Read More »

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How To Boost Resident Engagement Online (Even Without a Full-Time Social Media Team!)

Stephanie Anderson — Thu, 24 Oct 2024 19:21:31 +0000

As someone who’s worked both onsite in multifamily communities and now manages Grace Hill’s social media, I can tell you that keeping your residents engaged online can make a huge difference in the overall success of your property. Social media isn’t just about posting pretty pictures — it’s a powerful property management marketing tool for… Read More »

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The Science of Successful Move-Ins: Top 5 Tips You Need To Know

Stephanie Anderson — Tue, 08 Oct 2024 20:37:18 +0000

Moving into a new place can be both an exciting and overwhelming experience. Whether you’re a student transitioning to a dorm, a young professional relocating for work, or a family upgrading to a bigger home, the move-in process comes with its own set of challenges. To help ease this transition, we’ve gathered insights from our… Read More »

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5 Best Practices To Optimize NOI For Smaller Operators

Stephanie Anderson — Thu, 27 Jun 2024 06:00:41 +0000

In the world of multifamily, bigger isn’t necessarily better. But being a smaller operator does come with a unique set of challenges. Larger apartment management companies have distinct advantages. They have bigger budgets and operating margins and more resources at their disposal. They generally have more money for payroll and technology and, through sheer scale,… Read More »

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7 Things To Know About Apartmentalize 2023

Stephanie Anderson — Wed, 31 May 2023 15:24:59 +0000

Whether you are attending the National Apartment Association’s Apartmentalize conference for the first time or as a seasoned veteran with many years (or even decades) under your belt, there is always something new to learn about the upcoming event. As multifamily’s largest annual event, some things change from year to year, and I have outlined… Read More »

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The Importance of a Strong and Secure Password

Stephanie Anderson — Thu, 15 Sep 2022 20:22:45 +0000

You may think that having a strong, secure password for your online accounts is obvious, but not everyone follows cybersecurity guidelines when it comes to creating passwords. Every year, research firms collect data on the most commonly used passwords. And year after year the data show that, in general, people are using the same weak,… Read More »

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What You Say Matters: Using Inclusive Language in Multifamily

Stephanie Anderson — Thu, 11 Aug 2022 12:39:09 +0000

Our words directly and indirectly impact the people who hear or read them. Upon a recent review of hundreds of apartment community websites across the U.S., the common choice of verbiage — used over and over again — may shock you. While not intentional, the words used to describe an apartment community, its amenities, and… Read More »

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Debunked: Top 5 Human Trafficking Myths

Stephanie Anderson — Wed, 06 Jul 2022 05:03:02 +0000

It’s difficult not to believe everything we see and hear, especially when referring to information shared by the media and in pop culture. Many of us have formed opinions about human trafficking based on the knowledge we learned in popular movies such as “Taken” and “Trade.” Both movies and media have helped raise awareness of… Read More »

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Apartment Residents’ Preferences Driven by Remote Work

Stephanie Anderson — Thu, 10 Feb 2022 15:52:29 +0000

Resident behaviors shifted significantly in 2021 as the pandemic led millions to remote work and rethink where to live. Creating more space and specialized amenities enabled apartment operators to thrive, according to the Grace Hill/NMHC 2022 Renter Preferences Survey Report, which featured input from 221,000 renters living in 4,564 communities nationwide, with data available in… Read More »

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Data Connection: Associate Retention Drives Resident Renewals

Stephanie Anderson — Thu, 27 Jan 2022 21:32:22 +0000

Resident satisfaction and renewal rates are primary drivers in property performance. While several factors go into those particular data points, multifamily operators looking to improve resident retention may want to first focus their efforts on employee satisfaction. It may sound secondary, or even backward, but there is an undeniable correlation between associate turnover and resident… Read More »

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