Grace Hill https://gracehill.com/ Property Management Training Solutions & Online Courses Tue, 02 Dec 2025 19:05:46 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.3 https://gracehill.com/wp-content/uploads/2020/06/cropped-GH-Logo-RGB-Horizontal-150x150.png Grace Hill https://gracehill.com/ 32 32 Gain a Competitive Edge With Text/SMS Survey Delivery https://gracehill.com/blog/text-sms-resident-satisfaction-surveys/ Tue, 02 Dec 2025 13:00:38 +0000 https://gracehill.com/?p=19642 Making smart business decisions starts with reliable data. In multifamily, your competitive edge often comes down to how well you listen and respond to residents and prospects. Text/SMS survey delivery — the process of sending resident satisfaction and prospect feedback surveys through text message — helps multifamily property managers increase response rates, gather more accurate… Read More »

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]]> 5 Really Simple Steps for Successful Multifamily Marketing Contests https://gracehill.com/blog/5-simple-steps-for-successful-multifamily-marketing-contests/ Thu, 13 Nov 2025 22:04:09 +0000 https://gracehill.com/?p=48341 Property leaders and marketers are constantly looking for fresh ways to energize leasing teams and generate authentic content. And one of the simplest and most impactful strategies for doing this is by running multifamily marketing contests. Contests aren’t just a way to make work-life fun. In reality, they are powerful tools for improving engagement, generating… Read More »

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]]> Apartment Marketing Ideas for Every Season https://gracehill.com/blog/apartment-marketing-ideas-for-every-season/ Thu, 23 Oct 2025 13:19:12 +0000 https://gracehill.com/?p=47614 It’s easy to feel stuck recycling the same apartment marketing ideas year after year. But with each new season comes a chance to switch things up, surprise residents, and show prospects why your community stands out. Seasonal apartment marketing isn’t just about filling a calendar — it’s about creating moments that highlight your community’s lifestyle,… Read More »

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]]> From Tours to Tech: 8 Leasing Agent Skills That Close Leases Faster https://gracehill.com/blog/8-leasing-agent-skills-that-close-leases-faster/ Mon, 13 Oct 2025 12:00:44 +0000 https://gracehill.com/?p=47418 Leasing agents are the heartbeat of every multifamily community. They welcome prospects, support residents, and shape the overall experience at your property. But renters expect more than a friendly face — they want quick responses, seamless online interactions, and meaningful connections. So what does it take to become a top leasing agent? The most successful… Read More »

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]]> The Secret Sauce: How To Have Top-of-Funnel Multifamily Marketing Success https://gracehill.com/blog/top-of-funnel-multifamily-marketing-success/ Wed, 08 Oct 2025 16:08:24 +0000 https://gracehill.com/?p=47380 When I first started working in multifamily, I quickly learned that driving top of multifamily marketing funnel leads takes more than passing out flyers in the neighborhood or posting photos on social media. It’s really about sparking curiosity to make someone think, “I want to check this place out.” Over the years, I worked onsite… Read More »

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]]> Proven CTA Strategies To Skyrocket Your Multifamily Marketing https://gracehill.com/blog/proven-cta-strategies-to-skyrocket-your-multifamily-marketing/ Fri, 05 Sep 2025 17:13:16 +0000 https://gracehill.com/?p=46743 In multifamily marketing, a well-crafted call to action (CTA) — the specific action you want your audience to take next — can make all the difference. It’s the trigger in your content strategy that inspires clicks and, hopefully, further action.  Unfortunately, many marketers make the mistake of placing all their focus on the content —… Read More »

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]]> 5 Tips To Make Your Maintenance Teams Feel Valued https://gracehill.com/apartment-maintenance-team-retention-tips/ Thu, 14 Aug 2025 12:00:54 +0000 https://gracehill.com/?p=46187 Behind every well-run multifamily community is a skilled and hardworking apartment maintenance team — yet these essential professionals often operate behind the scenes without the recognition they deserve. While leasing teams and office staff may receive the bulk of attention, maintenance teams are the ones responding to emergencies, solving problems on the fly, and ensuring… Read More »

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]]> NPS Surveys Aren’t Enough: How To Really Understand Stakeholder Satisfaction https://gracehill.com/blog/nps-alternative-stakeholder-satisfaction-surveys/ Tue, 05 Aug 2025 13:55:00 +0000 https://gracehill.com/?p=46001 In real estate, the Net Promoter Score (NPS) has become a go-to metric for gauging the satisfaction of residents, tenants, and employees. It’s quick to administer, easy to understand, and widely recognized across industries. For many owner/operators and property managers, it seems like a reliable pulse check: “How likely are you to recommend this building,… Read More »

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]]> AI In Property Management: Do You Really Know the Risks And Opportunities Of ChatGPT https://gracehill.com/blog/chatgpt-multifamily/ Fri, 01 Aug 2025 12:00:55 +0000 https://gracehill.com/?p=21498 AI in property management used to be considered a trend of the future, but it’s here — and here to stay. And with that, Chat GPT is leading the charge. Everywhere you turn, people are talking about ChatGPT.  Love it or hate it, ChatGPT is a highly disruptive technology that will forever change how we… Read More »

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]]> The New Leasing Journey: How To Master Experience-First Multifamily Marketing https://gracehill.com/multifamily-digital-marketing-strategies/ Mon, 21 Jul 2025 12:00:32 +0000 https://gracehill.com/?p=45649 The leasing journey is not what it used to be, and in multifamily, digital marketing is the new key to meeting prospects where they are — online. But it’s a process that begins long before a prospect ever steps foot on your property or even reaches out to schedule a tour.  With smartphones, social media,… Read More »

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]]> Make It Memorable: The Apartment Tour Tips You Need Now https://gracehill.com/blog/proven-customer-service-strategies-make-your-apartment-tours-memorable/ Thu, 17 Jul 2025 13:53:18 +0000 https://gracehill.com/?p=19208 The secret sauce that turns a prospect from potential to “SOLD!” is experience — how the apartment tour made them “feel” about your property, including how they were treated by the onsite team.  While there are many factors to consider in the leasing sales process, if you allow subpar customer service to persist at your… Read More »

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]]> Apartment Maintenance Recruiting and Retention: What You Need To Know and Do https://gracehill.com/blog/apartment-maintenance-recruiting-retention/ Fri, 11 Jul 2025 16:22:33 +0000 https://gracehill.com/?p=45558 Hiring reliable and competent apartment maintenance teams remains one of the most pressing challenges in the multifamily industry. As demand grows and qualified candidates become harder to find and keep, companies must rethink how they attract, support, and retain their maintenance teams.  The solution isn’t just about filling roles — it’s about fostering innovation, investing… Read More »

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