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CHECKLIST
45+ Video Ideas to Attract, Engage, and Retain Renters
Coming up with fresh video content doesn’t have to be overwhelming. Leasing teams and multifamily marketers are already juggling countless priorities, and brainstorming new ideas often falls to the bottom of the list. That’s why we created the Realync “Video Ideas Checklist” — a practical guide with 45+ ready-to-use video concepts designed to help you connect with prospects, engage residents, and boost renewals.
Whether you’re brand new to video or a seasoned Realync pro, this checklist makes it easy to turn everyday interactions into high-impact video leasing content. From quick unit walk-throughs and amenity spotlights to DIY maintenance tutorials and resident testimonials, the ideas inside the Realync video checklist gives your team a starting point for every occasion. The result? Time saved, stress reduced, and authentic, engaging content delivered. It’s what renters want — and expect.
Attract New Renters With Video Tours and Community Highlights
First impressions matter, and video tours give apartment marketing a powerful edge by helping communities stand out right from the start. Renters want more than a few generic photos; they want to see the exact unit they’ll live in, explore amenities, and get a feel for the neighborhood before ever scheduling a tour. That’s why showcasing authentic video content is one of the most effective ways to attract renters.
The checklist includes dozens of creative ideas, such as filming a furnished versus unfurnished unit, spotlighting your most popular floor plans, or capturing nearby hotspots like a local café or dog park. These authentic video touches highlight your property while telling a bigger story about what it’s like to call your community home. With Realync, you can create these videos quickly and share them across your website, ILS listings, and social media, giving prospects a reason to choose your community over the competition.
Welcome and Educate New Residents
Moving day can be stressful, but a few short videos can make the entire process easier and leave a lasting positive impression. Creating resident onboarding videos helps new renters feel welcome and provides clear guidance during a busy time. The Realync “Video Ideas Checklist” includes move-in must-haves like a welcome message from the property manager, directions on where to park and unload, or a simple step-by-step guide on setting up utilities. This kind of move-in video checklist reduces uncertainty, answers common questions before they’re asked, and ensures residents feel supported.
These small touches build trust and reduce the number of questions that come into the office. They also help residents feel more connected to your team right from the start. A “Meet Your Onsite Team” video or a quick amenity walk-through sets the tone for a smooth transition, improving the resident experience while saving your staff valuable time.
Keep Residents Informed and Engaged
Video isn’t just for attracting new renters — it’s also one of the most effective tools for building long-term resident loyalty. The checklist features ideas for community update videos, which provide an easy, engaging way to share seasonal reminders, upcoming events, renovation previews, or even simple service announcements. By delivering updates this way, your team shows that it is proactive, transparent, and committed to creating a connected, thriving community.
Sharing updates through video also keeps residents in the loop, since people are far more likely to watch a short clip than read a lengthy email or flyer. The personal touch of seeing a familiar leasing agent or maintenance team member on screen makes messages feel genuine — and your people approachable. Whether it’s a quick announcement about pool hours or a highlight reel from the latest resident event, community videos help strengthen relationships, improve resident satisfaction, and drive higher retention rates.
Simplify Renewals and Maintenance
When it comes time to renew, a personalized renewal video reminder can make all the difference in keeping residents engaged. The checklist suggests several “Why Renew” messages you can use, so instead of a generic email, your team can send a quick message highlighting reasons to stay, showcasing upgrade options, or simply offering a friendly thank-you for being part of the community. This human touch not only encourages renewals but also strengthens long-term loyalty.
Maintenance is another area where video shines. Short DIY maintenance tutorials — like unclogging a toilet, resetting a breaker, or troubleshooting a garbage disposal — empower residents to solve problems on their own. Fewer repeat calls for common issues mean fewer emergency calls, less frustration, and more time for your maintenance team to focus on bigger priorities. With Realync resident support, teams can easily record and share these helpful resources, creating a library of practical content that saves time and builds trust.
Ready To Press Record?
By leveraging these virtual leasing solutions, you can showcase your community in authentic ways, personalize outreach, and create moments that matter. Explore the checklist below and see how easy it can be to attract, engage, and retain residents with Realync. The right video, at the right moment, can transform your leasing strategy and deliver measurable results.
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