Carla J. Alicea

Author Biography

Carla J. Alicea

Carla J. Alicea is Senior Product Manager – Research & Analytics at Grace Hill. With nearly 30 years in multifamily and a master’s in marketing research and analytics, she designs resident feedback and survey programs that help operators turn data into action.

Contributions

Gain a Competitive Edge With Text/SMS Survey Delivery

December 2, 2025

Making smart business decisions starts with reliable data. In multifamily, your competitive edge often comes down to how well you listen and respond to residents and… Read More »

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